WHAT: conceptual exploration for a new in-store shopping experience where users can scan as they go when shopping at Target
WHEN: september 2020 - december 2021 (approx. 160hrs)
WHO: project lead, UX/UI designer, researcher
+ Conceptual project to imagine a new, scan-as-you-go shopping experience for a more efficient and enjoyable Target Run.
+ Gives users the ability to add Circle coupons as they go and see a running cart total for peace of mind
+ Saves users time by allowing them to bypass scanning all items again at checkout
+ Two different in-app flows allow for a choice between a 100% guided experience (when shopping from a list) or a more self-led option
+ Flow One: Users can browse store on their own, scanning items as they put them in their cart (select Run+Done -> Shop Now)
+ Flow Two (WIP, partially shown in prototype): Users can create a list and have the app guide them throughout the store, item by item (select Run+Done -> Make a List)
Example flows shown below. Click above for full prototype.
I believe in two core things:
+ Products should be designed so that everyone has the opportunity to explore, learn, and accomplish tasks with ease (and a good dose a fun doesn’t hurt either).
This is at the heart of what I do. Listening and responding to user feedback through rigorous testing, iteration, and thoughtful design ensures this goal. Users, by definition, are who we are designing for (not ourselves) and all too often they take a backseat. This passion drove me to devote myself to the craft of UX/UI design and to dreaming up creative, simple solutions that inspire, spark joy, and empower.
+ Equality should be at the forefront of every aspect of life.
I stand for and with all people regardless of race, sex, class, orientation, identification, ability, etc. I was taught growing up to love, stand up for what is right and just, and to treat others like my neighbors. It has been my mission to live these values, not only in my personal life, but in my professional work. You and I inhabit the same Earth. We should have the same access and rights. We are all humans attempting to make and find our way through life. These values should be at the forefront of how we design products, services, and the world around us.
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